Spectra Branding

This was a transformative rebrand for Spectra, revitalizing their dated corporate identity into a modern, creative brand. The new design utilized an eyedropper tool as a metaphor for the diverse spectrum of services on offer. This fresh visual identity was created to represent an innovative approach and position Spectra as a forward-thinking agency, ready to engage a broader audience with its dynamic offerings.

Visual Identity, Creative Direction, Art Direction, Social, Animation, Video Production

2024